Vision & Our Why
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Research & Consulting Excellence
Transforming organisations through strategic AI advisory

Our Vision
Redefining Business Through Strategic Artificial Intelligence
To empower organisations worldwide through intelligent, inclusive, and trusted AI — driving responsible, scalable transformation for the future.
Our Why
We believe AI has the potential to fundamentally improve how organizations operate, make decisions, and create value, especially when approached strategically and responsibly.
Too many organizations are caught between AI hype, fragmented experimentation, and uncertainty around where to begin. Our role is to bring clarity to that journey.
We help leadership teams understand where AI can genuinely create value, what foundations need to be in place, and how to move forward with confidence through practical strategy, governance, and roadmap development.
Are you ready for AI Transformation?
Take our preliminary AI Maturity Assessment to see where your business currently stands



Our Services
Research Partnerships
We partner with Government, academic and multilateral institutions on bespoke research initiatives.
Consulting & Advisory
Comprehensive AI strategy, policy, and ecosystem advisory combined with bespoke consulting — delivering actionable roadmaps, regulatory readiness, and innovation acceleration tailored to your business needs.
Digital Solutions
Tailored AI solutions built by our team of expert researchers and engineers, from proof-of-concept to enterprise-scale deployment.
Executive Advisor
Meet Our Executive Advisor
Jesse Forbes helps clients move from AI experimentation to enterprise transformation. He connects strategy, governance, and execution.
20+ Years of Expertise
Leading digital transformation and AI strategy across the Middle East and Asia Pacific.
Proven Track Record
He has led large-scale programs in FMCG, mining, consulting, and technology.
Global Leadership Experience
He has led global transformation initiatives and advised senior executives while at Fonterra, BHP and PwC Middle East.
ForbesBerry AI Experience
Based in Dubai, he supports AI roadmaps across key GCC markets, including the UAE and Saudi Arabia, and across Australia, and the broader Asia Pacific region.
Get Started Today
1
Schedule an Assessment
Book a no-obligation consultation with our experts
2
Receive Custom Proposal
Our team will develop a tailored proposal aligned with your business needs
3
Begin Your AI Transformation Journey
Partner with our specialist consultants to complete a detailed AI Readiness Assessment across eight critical dimensions

Contact Us
Ready to transform and future-proof your business? Our team is here to help.
Schedule an Assessment
Get tailored advice by requesting a proposal
Partnership
Explore strategic collaboration opportunities to advance innovation together.
Research
Join our Middle East focussed AI research initiatives
Join Our Team
Contribute through volunteering, internships, or full-time opportunities.
Speaking Engagements
Invite our experts to share insights at your next industry event.
Office Location
ForbesBerry AI Research and Consulting Limited
United Arab Emirates Headquarters
Dubai AI Campus
DIFC (Dubai International Financial Centre)
United Arab Emirates

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